Airline Operations and Management: A Management Textbook

Airline Operations and Management: A Management Textbook

Gerald N. Cook, Bruce Billig
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Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world.

Updates for the second edition include:

Fresh data and examples

A range of international case studies exploring real-life applications

New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models

New chapters on fleet management and labor relations and HRM

Lecture slides for instructors

This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

년:
2023
판:
2
출판사:
Routledge
언어:
english
페이지:
413
ISBN 10:
1032268727
ISBN 13:
9781032268729
파일:
PDF, 48.21 MB
IPFS:
CID , CID Blake2b
english, 2023
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