Permission Marketing: Turning Strangers into Friends and Friends into Customers
Godin, Seth, Peppers, Don
Cover; Title Page; Copyright Page; Dedication 1; Dedication 2; Contents; Foreword; Introduction; One The Marketing Crisis That Money Won't Solve; Two Permission Marketing-The Way to Make Advertising Work Again; Three The Evolution of Mass Advertising; Four Getting Started-Focus on Share of Customer, Not Market Share; Five How Frequency Builds Trust and Permission Facilitates Frequency; Six The Five Levels of Permission; Seven Working with Permission as a Commodity; Eight Everything You Know About Marketing on the Web Is Wrong!; Nine Permission Marketing in the Context of the Web
카테고리:
년:
1999
출판사:
Simon & Schuster
언어:
english
페이지:
155
ISBN 10:
0684836335
ISBN 13:
9780684836331
파일:
EPUB, 273 KB
IPFS:
,
english, 1999
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