Storyselling for Financial Advisors : How Top Producers...

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Storyselling for Financial Advisors :...

Storyselling for Financial Advisors : How Top Producers Sell

Name: Storyselling for Financial Advisors : How Top Producers Sell
ISBN: 9780793136643

Scott West, Mitch Anthony

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Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest ""storysellers"" of all time. These actual stories can help financial pros tap into the ""gut reaction"" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

카테고리:

Business & Economics - Sales & Marketing

년:

2000

언어:

english

페이지:

256

ISBN 10:

0793136644

ISBN 13:

9780793136643